Why Graphic Design Matters in Social Media

An image of a laptop with social media sharing icons overlay.

In case you haven’t heard, social media has officially taken over. In fact, 3.48 billion people across the world use social platforms. Three and a half billion! That’s a heck of a lot of time spent staring at screens.

As a brand, you’re probably well aware that your target audience is part of that massive number. But what does it take for someone to pause their scrolling and actually consume the content they’re seeing?

It’s actually pretty simple: half of the battle lies in design. If it looks good, they’re interested.

That’s where graphic design comes in. You already know why graphic design is important when it comes to your brand, but how do you translate that onto your social media accounts? You can’t expect to have a @willsmith-like following by posting graphics that you whipped up in Microsoft Paint (does that still even exist?).

Don’t worry. We’ve mapped out a few key ways that graphic design matters in social media to help get you started.

CATCH THOSE EYES

A good social media graphic will POP on your feed and shine through all of those selfies. You have to remember that people are mindlessly scrolling through their timelines, so they’re bound to respond to an attention-grabbing graphic. Users will also begin to recognize your brand, especially if the graphics reflect your brand guidelines.

A graphic reading "seventy one percent of brands have accounts on Instagram." A graphic reading "You're a total 5."

KEEP IT SHORT AND SWEET

Social media graphics are also useful to better convey information. Although it should pack a visual punch, be mindful of the purpose of the graphic and what you are aiming to share with your audience. If additional details are incorporated into the image, you can shave down the text in the caption. That helps to create a more impactful overall post.

A graphic reading "What's your favorite 90's jam?" in relation to a Summer in the 90s event. A graphic for 834's company podcast "Happy Hour Hustle".

ENGAGE! ENGAGE!

With an eye-catching, concise, and informative social media graphic, users are more likely to engage with your content. Let’s be real: once you see something shiny, you’re bound to click on it. Still, you can design to target your specific audience. Keep in mind that brighter, louder, or even moving graphics are great for younger generations, while slightly more subdued designs can work wonders on older demographics.

By keeping all of these elements in mind, you can create designs that stand out from the white noise. When design and content work together, your audience starts to get a visual and informative idea of how your brand functions and what you value. Don’t forget to keep in mind how content fits into the puzzle while you’re drafting those social media posts!

Want to boost your social media engagement with the use of social graphics? You’ve come to the right place. Connect with us to get your social networks buzzing with engagement!

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