MI Healthier Tomorrow Marketing Proposal
  • Market research
  • Audience personas
  • Messaging strategy
  • Logo design
  • Iconography
  • Infographics
  • Print materials
  • Digital advertising
  • Reporting

01 GVSU Expressions


GVSU Expressions is the annual magazine for the GVSU School of Communications, distributed via both print and digital channels. All content is provided by GVSU students, faculty, and alumni. The name of the magazine was taken from a quote by William James, for whom one of the original Grand Valley colleges was named: “no impression without expression.”

View the 2017 Magazine

02 Ele's Place







Ele’s Place is a healing center for grieving children and teens with a branch location in Grand Rapids. Messaging and design for all communications had to be developed with extreme sensitivity to their audiences.

Additionally, all messaging used in Grand Rapids needed to align with the organization’s overall brand; creating pieces that resonated with our local community while honoring the larger organization was key to success.

Our design team worked closely with Ele’s Place leadership and Board to develop messaging that communicates a welcoming and inclusive tone, and design that supports those themes.  Word selection was very thoughtful, for instance, “commemorating” as opposed to “celebrating”.   


-Strategic Messaging Development
-Strategic Design



Like most agencies, we struggle to treat ourselves like clients. With our 11th year approaching, we decided it was time to spend some time on ourselves. We refreshed our logo, updated our messaging, redesigned our website, and threw a party to celebrate not us, but what we love most: small businesses.

04 Great Lakes Health Connect





Great Lakes Health Connect is the leading health information exchange provider in the state of Michigan. As the company has grown, its services have expanded into fields not traditionally identified as “health care” – but the organization’s comprehensive approach to supporting better health outcomes for individuals and communities has led to the new direction.

GLHC came to 8THIRTYFOUR to assist with refreshing the company logo and to better define the company’s overall brand promise and messaging to better support the future growth of ever-expanding services.


-Survey & Research
-Messaging Strategy
-Logo and Identity
-Brand Standards Guide

05 Egypt Valley Country Club


Egypt Valley came to 8THIRTYFOUR to address an identity crisis. When asked, members of the Club were unable to uniformly describe EVCC’s goals, mission, and culture, even though they are personally active participants in these elements.

When there is no clear brand, it is difficult to build connections with current members, potential members, and community, which is a key goal for the decades-old club.

Through extensive research, surveys, and interviews, 8THIRTYFOUR was able to accurately capture the spirit of Egypt Valley through a new visual brand and language on updated website copy, sales materials,
membership packets, and more, that is welcoming, modern, and inclusive.

As a lifestyle brand, Egypt Valley’s new identity better reflects its commitment to providing a place to create lasting memories, and a vacation destination that is right down the road.

Creating sample language and calls-to-action to guide language tailored to several specific target audiences:


As a member of Egypt Valley Country Club, you join an active and vibrant community that loves its members just as much as it does golf. We invite you to explore the many membership options and find one perfect for your needs.


-Survey & Research
-Messaging Strategy
-Website Copy
-Logo and Identity
-Brand Standards Guide





As part of an ongoing monthly retainer, 8THIRTYFOUR managed PR and provided event planning support for WMCAT’s “Leave Your Mark Campaign” in 2017.

As a nonprofit serving a variety of publics, WMCAT is extremely thoughtful when it comes to language and messaging to support its goals of inclusivity. As opposed to a traditional groundbreaking that can carry negative connotations, WMCAT hosted a ceremony to mark the beginning of construction on its new building with a special event where guests were invited to “leave their mark”.

We worked closely with WMCAT’s team to ensure the design and messaging for the event captured the spirit of the organization and its very important work, and that earned coverage accurately shared their message.


-Strategic Messaging Development
-Strategic Event Planning
-Press Kit
-Day-of Media Coordination and Follow Up
-Day-of Social Media Coverage
-Report of Earned Media Coverage

07 Kent County Health Connect


We have worked with Kent County Health Connect in the past to develop branding and communications strategy.