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28 Oct 2009

Keystone Solutions Group – A New Brand

Industry: Life Science, Medical Device, Product Development, Manufacturing Client: Keystone Solutions Group (www.keystone-pd.com) Services Performed: Design, Public Relations, Branding, Marketing Strategy and more Description: 834 worked with Keystone to develop a new brand, logo, marketing collateral and overall marketing plan and strategy to take the company to the next level.

28 Oct 2009

New Downtown Boutique Image

Industry: Retail Client: LiaRose (www.liaroseboutique.com) Services Performed: Logo development Description: Work with LiaRose owners to develop a new brand/image for the newest downtown Grand Rapids women’s boutique.

28 Oct 2009

Creating a New Identity

Industry: Refractory, Infrastructure, Construction Client: Empire Solutions Services Performed: Develop overall marketing plan, PR campaign to re-introduce company to local community, logo design, branding, marketing collateral and more. Description: Re-brand Empire Refractory Services to Empire Solutions to differentiate the company from competitors. 834 worked with internal staff to develop marketing direction, assist in market expansion and to develop a media …

28 Oct 2009

LiaRose Public Relations

LiaRose holds ribbon-cutting Lia Rose boutique promises ‘classic, timeless pieces’ Downtown Grand Rapids businesses prep for openings Industry: Retail Client: LiaRose (liaroseboutique.com) Services Performed: Public Relation Campaign Description: Work with owners to develop PR strategy for LiaRose grand opening and ArtPrize fashion show.

27 Oct 2009

Award-Winning Brochure

Industry: Construction, Design & Build Client: The Granger Group Services Performed: Copyrighting, design, project management Description: 834 worked with the internal team to develop an overview brochure for Granger Group’s Intellisurg consulting offering. Within this brochure, individual case studies were incorporated as an enhanced offering to brochure customization. Brochure received national design award.

08 Jul 2009

Hot on the Outsourcing Trail

Monday, February Barcheski founded Axios in 1988 with the idea to provide executive outsourcing services to West Michigan companies, but the concept was a hard sell and the demand wasn’t very high. The trend has been occurring on the East and West Coasts for two decades, but this region was slow to adapt, he said. “It’s a good idea,” Barcheski …

08 Jul 2009

Grand Rapids Young Professional Moves from Marketing Life Sciences to Launching PR, Design Firm

After six years of working as the West Michigan Science & Technology Initiative marketing director, Kim Bode, a high-energy 29-year-old, decided it was time to build the business she started as a side job in 2005. True to form, Bode didn’t waste any time once she decided to launch834 Design & Marketing as a full-time business: She left WMSTI on …

08 Jul 2009

Attracting the Millennial Generation to West Michigan Business

As millions of baby boomers approach retirement, employers know they need to fill the gap with boomer kids, often called simply “Millennials.” The question now is how Michigan accomplishes that. “The challenge with this generation is they’re more mobile than the rest of society,” said Carol Coletta, president of CEOs for Cities. “Those with college degrees are even more mobile.” …

08 Jul 2009

Alum Helps Life Sciences Industry

As she looks out the window from her office in the Cook-DeVos Center for Health Sciences, Kim Bode can see the explosion of health care-related construction in the surrounding area — an area that has come to be known as the “Medical Mile.” Bode, the marketing director for the West Michigan Science and Technology Initiative, finds it thrilling to be …

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