Blog

If You Need To Know It, We’ve Got It

07 Jun 2019

Why We Support Pride

BECAUSE IT IS THE RIGHT THING TO DO.

05 Jun 2019

What is UX? Your New Best Friend.

It’s no secret that a nice looking website can’t mask a crappy user experience (UX), or that a crappy user experience can be extremely costly to your brand, so this is one of our top priorities for every client. If you’re wondering “What the hell is UX?”, that’s fine. Luckily, our digital team is here to break down exactly what …

31 May 2019

Creating A Killer Culture

We know it’s cliché to say, “culture is key,” but it is. For most of us, unity and inclusion are important in our daily lives. Sadly, there are a lot of places where you won’t find either of these, especially when it comes to workplaces. Our boss lady is a little intense when it comes to culture (which we tend …

29 May 2019

Vanity Metrics: Do They Matter?

You’re so vain, you probably think this blog is about you. Don’t you? Don’t you? Take a second to remember the last time you were followed by a social media account with a bunch of followers. Sure, it sounds stupid, but it’s sort of an exhilarating experience, isn’t it? Someone with a lot of friends noticed you and decided you …

24 May 2019

2019 PRoof: We Came, We Conquered, We Spilled Wine

This past week, we gathered with our PR and communications friends at Clearwater Place for one of our favorite annual events: The PRoof Awards. If you’re not a part of West Michigan Public Relations Society (which you should be), the PRoof Awards celebrates successful and creative campaigns and tactics that launched in the past year. We love attending this event …

22 May 2019

Why Graphic Design Matters in Social Media

In case you haven’t heard, social media has officially taken over. In fact, 3.48 billion people across the world use social platforms. Three and a half billion! That’s a heck of a lot of time spent staring at screens. As a brand, you’re probably well aware that your target audience is part of that massive number. But what does it …

17 May 2019

3 Tips for Writing an Effective Newsletter

If you opened your personal email right now, we bet you’d immediately be face-to-face with about a hundred newsletters. How many emails do you have from Starbucks? Target? DSW? Better yet, how many of those things have you actually opened? Probably, like, memo-rably few, right? Inboxes can get so crowded with newsletters that some clients like Gmail just straight up …

15 May 2019

Marketing vs. Advertising vs. Public Relations

First off, if you are a college student who found this blog while rushing to finish your “Communications 101” term paper that is due tomorrow, good luck! Because we know that terminology within the communications industry can be confusing and sometimes blend together, we are here to provide a helpful breakdown of the differences between marketing, advertising, and public relations. …

10 May 2019

How to Keep the Office Positive When the News Sucks

Maybe it’s snow on the horizon, road construction, a Facebook data breach, or the story of an abandoned dog, but when you hear bad news on your morning commute, you carry that dark cloud into the office. Not only is that negativity contagious, but it also has an effect on your per-formance. Listen, we know the news as of late …

08 May 2019

4 Ugly Truths Your Website Can’t Hide

Here at 8THIRTYFOUR, we LOVE what we do. We truly enjoy our work, and we enjoy the people we work with. We don’t work with assholes, and we don’t take on projects or clients we don’t believe in. Unfortunately, that’s not true for everyone. We’ve had plenty of meetings with companies that want to invest in their digital presence through …

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