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26 Feb 2016

Your Biz Your Town – Beer, Wine, Data and Young People

A few of our favorite things are beer, wine and networking. This month’s Your Biz Your Town encompassed all of this in a short 15 minutes…and no were weren’t drinking during the segment (not for lack of trying). Hudsonville Winery, Pike 51 Brewing, GRYP and BizStream joined us in studio on this chilly but beautiful 4th Friday in February. Let’s just …

23 Feb 2016

What the hell is UX?

You know that feeling you get when you have to scour a website for longer than 30 seconds to find what you’re looking for? That “break this laptop over my knee” feeling you get when you’re trying to pay your water bill, but you have to jump through ten confirmation screens to get there? That’s bad UX. On the flip …

16 Feb 2016

What we can all learn from Kanye

Unless you have been hiding under a rock, chances are you have heard Kanye West’s name this week. In his latest Twitter rant, West asked Facebook founder Mark Zuckerberg for one billion dollars to bail him out of his supposed $53 million debt. Don’t hold your breath for a response. Heck, even Edward Snowden weighed in with a tweet that many say “won the internet.” …

11 Feb 2016

With 100 Million People Watching, Your Messaging Better Be Good

As marketers, advertisers and public relations practitioners, we are constantly building strategy around messaging. How to send the right message to a consumer, how to tell the right story and how to attract the right audience all through delivering a clear message. Last Sunday marked the night each year where millions of people turn their attention to the Super Bowl. …

04 Feb 2016

On Social Media Show, Don't Tell

If you want to keep followers engaged on social media, you need to shut the hell up. Not quite following? Let me give you a little scenario: Your friend texts you and says “OMG I saw the cutest dog!” with 14 emojis. It’s a really lame text. Why? BECAUSE THERE WASN’T EVEN A PICTURE OF “THE CUTEST DOG.” If you …

28 Jan 2016

Watch Shefit and R. Riveter on ABC’s Shark Tank

Watch two of our amazing clients on ABC’s Shark Tank! Shefit, the ultimate sports bra, and R. Riveter, American made handbags, will pitch their products in front of the Sharks in hopes of making a killer deal. We are very proud to support the missions of these products and the people behind them. Learn more about Shefit and R. Riveter before you watch on national television!

26 Jan 2016

Type Combinations for the Busy Designer

Typography is absolutely essential to every project a designer creates: layout, composition, brand identity, etc., because type can convey almost any message to your audience. An image, graphic, or other elements a designer uses can present one message on its own and take on a totally different meaning when paired with different fonts, used in different ways. Fonts themselves are similar in …

22 Jan 2016

Travel, Kids and Wellness. #YourBizYourTown

Welcome to the 4th Friday in January and another edition of Your Biz Your Town on WGVU’s Morning Show with Shelley Irwin. This morning’s edition of #YourBizYourTown pulled together rockstars from Ele’s Place Grand Rapids, OnSite Wellness and the West Michigan Tourist Association. If you missed the show, a brief recap is below. Be sure to set a reminder each …

14 Jan 2016

7 Ways to Find Inspiration

Here I sit, the night before a blog needs to publish in the a.m. and I am drawing a blank. After countless Google searches and reviewing of past blogs, I was struck by brilliance. Well, not really brilliance, just mediocrity (but I’ll take it). Why not write about finding inspiration for blog writing? I mean, if I am struggling, then …

07 Jan 2016

The Web is Not Where Content Should Go to Die

Do you have some sort of content strategy? We’re working on several website design and development projects right now. That means creating a content strategy with a lot of content organization, site structure, and of course, copywriting with some SEO thrown in. (I won’t bore you with search engine optimization talk here). When you review your existing website as part of a …

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