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24 Oct 2017

Everything is a Test: Pulling Back the Curtain of the Interview Process

Finding the right job can be a challenge. Ideally, people are able to find a position that aligns with their skills within a culture that feels comfortable. But, just like any relationship, it’s always 50/50. The candidate needs to evaluate if the company and position are a good fit, just as much as the company needs to ensure that the …

19 Oct 2017

How To Humanize Your Brand

No matter your business or brand, you have one thing in common with every single business out there. Behind the logo, there are humans. Where these businesses differ is in the fact that not all of them will find ways to capture the human side of their brand in order to connect with their audience. You can. And you should. …

17 Oct 2017

Putting a Spin on Traditional Media Kits

Q: Are traditional media kits considered, “dead?” A: No. Q: Should you consider spicing up your traditional media kit to gain more attention? A: Yes. Today, it is more important than ever to strategically position yourself to the media. There is no more, “Oh maybe it’s a slow news day,” or, “This document with Times New Roman 12 pt. font will …

12 Oct 2017

Are You Using LinkedIn Effectively?

Recently, we talked about LinkedIn and what you should NOT be doing on the professional networking site. While a ton of people use it (over 65 million business professionals from around the world, to be exact) it’s still pretty clear that not all users know exactly what to do when using LinkedIn, especially if they are using it to promote …

10 Oct 2017

An Open Letter to Journalists: Words Matter

The field of journalism has changed a lot in recent decades. New platforms, increasing citizen journalism and social media are ever-changing, and at the same time, how and where people digest news is also constantly evolving. But, one concept remains the same; words matter. As communications practitioners, we have the responsibility to keep up to date on how and where …

05 Oct 2017

Marketing Trends Millennials Are Killing (And why we won’t miss them)

Millennials catch a lot of flack. They’ve been blamed for killing entire industries (chain restaurants), foods (cereal), and pastimes (golf). As a millennial, I am not offended by these accusations since they are, by all accounts, true. And, honestly, is anyone really going to miss Applebee’s? This generation, born after 1980, is also changing the marketing industry. The technologically savvy …

03 Oct 2017

Pitching Over Social Media

The last blog I wrote, A Media Pitching Guide For Dummies, covered the basics of media pitching (if you haven’t read this yet, what are you waiting for?) But, since then, the plot has thickened. Now we’re discussing pitching to the media over social platforms. As the previous blog mentioned: “Reporters receive hundreds of emails and phone calls every day, …

28 Sep 2017

5 Easy SEO Fixes (That you can do on your own)

If you’ve been in the web world for any amount of time, you know about keywords and SEO (search engine optimization). You’ve heard of them; you know what they are and you know they’re a big deal. We don’t need to drive those points home. If you want to rank on Google, you do need a keyword strategy to build …

26 Sep 2017

5 Tools To Boost Your Productivity

Sometimes it’s really hard to stay focused, stay organized, and stay on task. When this happens, it’s hard to be productive. Don’t worry, it happens to the best of us and when those Monday-like days strike, you might need more than an extra cup of coffee to get back on track. Don’t let unorganized files and lost documents get you …

25 Sep 2017

September's Your Biz, Your Town: Russo's & Rustic

Your Biz, Your Town is back and better than ever! This month we featured Russo’s International Market and Rustic City Living, both small businesses based out of Beer City U.S.A. that are leaving their mark on the local community. To listen to the full segment click here, or view our Facebook Live shown below. What is Your Biz, Your Town? …

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