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16 Oct 2019

Don’t Make These 5 Scary Branding Mistakes

You love your brand, don’t you? If you don’t, what the heck are you doing with your life? It’s what makes your company memorable, and it’s also the promise you’re making to your customers. That’s why so many companies focus on creating a distinct brand that will stand out from the rest. But while you’re doing that, sometimes caution gets …

11 Oct 2019

PUBLIC RELATIONS CAMPAIGN CASE STUDY

2018 Inforum – Tarana Burke Capstone Event With Inforum’s 2019 Capstone event, featuring NFL’s Sarah Thomas, right around the corner, we thought now was the perfect time to revisit our work on last year’s event. Being able to meet Tarana Burke, founder of the Me Too movement, was the highlight of our team’s year. Check out how we crushed it: …

09 Oct 2019

The DL on 2019 Email Marketing Benchmarks

What’s the first thing you do when waking up? Grab your phone. After you browse all the social networks, you open your email and scroll through your mother’s forward of a work/life balance article, your dentist confirming that 8 a.m. appointment tomorrow, the pizza place offering up rewards for ordering twice in the past week… Email is not only essential …

04 Oct 2019

5 Helpful Internet Tools and Tricks

Digital Marketing combines analytics, creative, and messaging into an art. We all know that when artists collaborate, awesome things happen. So, here are some digital marketing tools we want you to steal so you can see exactly what we see when we run your digital marketing efforts. Oh, and it’s probably worth noting that all of these tools are FREE! …

02 Oct 2019

INTEGRATED COMMUNICATIONS CASE STUDY – BCVISION

When we say integrated communications is our jam, we really, really mean it. Our client, BCVision, is an initiative of the Battle Creek Community Foundation. They approached us about their quest for Battle Creek to become an All-America City through the National Civic League, and we jumped at the chance to make it happen. The All-America City Award is a …

27 Sep 2019

Blogging & SEO Sitting In A Tree (K I S S I N G)

It’s 2019, which means that there are over 1.9 billion websites on the internet. 1.9 billion! If you’re bad with numbers, that’s a lot…a whole lot. With all that clutter from sites and content, getting people to find and visit your websites can be a headache. That is why you need to make sweet, sweet love to Search Engine Optimization …

25 Sep 2019

More Grammar Tips (Because You Love Them)

When we published our last grammar blog, we didn’t realize everyone would be so excited about the titillating topic. Sure, we love grammar, but it’s not every day that people get stoked to see a blog on rules. So, for all of our fellow grammar-loving weirdos out there, we decided we’d pull together more thought-provoking tips for you. Don’t worry. …

20 Sep 2019

The Feel-Good Side of PR

A lot of people think that the public relations industry is just a game of manipulation, spin, and fluff, but trust us. 99% of what we do is write about really, really cool things that we just want other people to know about. We love public relations, like a lot. So, we thought we’d explain its feel-good side and the …

18 Sep 2019

Recession Proof Your Company

One of our favorite things to hear from companies is, “We don’t need marketing. We’re doing great.” Marketing is definitely something you should utilize as part of a reactive strategy. There really is no point in being proactive (that sentence was heavy on the sarcasm). Keep this in mind: Marketing is not just about sales. The right marketing strategy is …

13 Sep 2019

Brands Taking a Stand

Can you think of a brand off the top of your head that supports a cause that some or most view as controversial? Besides us, of course. We already know we make people uncomfortable. Owning and running a business is challenging in and of itself. It’s so tough that 50% of small businesses fail in the first 5 years. So …

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