Blog

If You Need To Know It, We’ve Got It

18 Sep 2019

Recession Proof Your Company

One of our favorite things to hear from companies is, “We don’t need marketing. We’re doing great.” Marketing is definitely something you should utilize as part of a reactive strategy. There really is no point in being proactive (that sentence was heavy on the sarcasm). Keep this in mind: Marketing is not just about sales. The right marketing strategy is …

13 Sep 2019

Brands Taking a Stand

Can you think of a brand off the top of your head that supports a cause that some or most view as controversial? Besides us, of course. We already know we make people uncomfortable. Owning and running a business is challenging in and of itself. It’s so tough that 50% of small businesses fail in the first 5 years. So …

11 Sep 2019

5 Things to Never Say to a Graphic Designer

We love our creative team. Whether they’re whipping up flyers for a client’s last-minute conference or designing a logo for a new company, our team knocks it out of the park. Like…they’re really really good. If you want to keep your designer happy, keep the following in mind. In fact, print it out, stick it on your wall. “This should …

06 Sep 2019

Social Media Best Practices in 2019

It’s 2019 and social media is EVERYTHING. Social is great for building and nurturing relationships with your audience and potential leads. It’s also a perfect way to ramp up brand recognition (we’re looking at you, Wendy’s). Right now, the world is packed full of 3.48 billion social media users. That’s a HUGE number, and sometimes it just feels like you’re …

04 Sep 2019

Let’s Party

We like to ‘get down, get down,’ which is why we LOVE events. There is nothing better than creating a kickass theme and inviting all your friends, co-workers and clients to hang at your office while enjoying boozie watermelon slushies and engaging in a friendly game of champagne bong. You, too, can reap the rewards of a great party on …

30 Aug 2019

Our 5 Favorite Things About Fall

It’s the season of PSL. We’ll spell that out for Kim – Pumpkin Spice Latte. We probably should have held our Basic Party in fall because nothing is more basic than plaid, scarves, apple orchards and PSLs. Fall is almost here. We like summer, but we LOVE fall. It’s one of our favorite times of the year. It’s filled with …

28 Aug 2019

PR & INFLUENCER CAMPAIGN CASE STUDY – Cooper’s Hawk Winery & Restaurants

It is pretty obvious that we love 3 things above all else at 8THIRTYFOUR: marketing, dogs and wine, in no particular order. That’s why when the mother of all wine clubs (and mouth-watering food) reached out to us to assist with the opening of their 37th location in West Michigan, we jumped at the chance to assist. Cooper’s Hawk Winery …

23 Aug 2019

Finding the Story in the Ordinary

The best writers can make something out of nothing. Look at Dr. Seuss, he did it and even made it rhyme. “One fish, two fish, red fish, blue fish” – GENIUS. As public relations specialists, we may not be great at the whole rhyming thing, but we are good at making the seemingly un-newsworthy, newsworthy. We can’t give away all …

21 Aug 2019

Beat Burnout

You’re overwhelmed, tired, cranky, want to be left alone and you just don’t care. Sound familiar? Those shitty feelings are attributed to burnout, and it sucks. All the dogs, shoes, or wine in the world – won’t make it go away. I mean, it will help…wine always helps. Before we give you sage advice on beating burnout, you should know …

16 Aug 2019

8THIRTYFOUR Interns: Where are They Now?

At 8THIRTYFOUR, we want anyone that walks through our doors to succeed long term, while doing it with a healthy dose of sarcasm. We love all of our former associates (some people call them interns), but their success speaks for itself. We like to think we knew them ‘before.’ Over the years, we have taken immense pride in watching them …

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