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22 May 2019

Why Graphic Design Matters in Social Media

In case you haven’t heard, social media has officially taken over. In fact, 3.48 billion people across the world use social platforms. Three and a half billion! That’s a heck of a lot of time spent staring at screens. As a brand, you’re probably well aware that your target audience is part of that massive number. But what does it …

17 May 2019

3 Tips for Writing an Effective Newsletter

If you opened your personal email right now, we bet you’d immediately be face-to-face with about a hundred newsletters. How many emails do you have from Starbucks? Target? DSW? Better yet, how many of those things have you actually opened? Probably, like, memo-rably few, right? Inboxes can get so crowded with newsletters that some clients like Gmail just straight up …

15 May 2019

Marketing vs. Advertising vs. Public Relations

First off, if you are a college student who found this blog while rushing to finish your “Communications 101” term paper that is due tomorrow, good luck! Because we know that terminology within the communications industry can be confusing and sometimes blend together, we are here to provide a helpful breakdown of the differences between marketing, advertising, and public relations. …

10 May 2019

How to Keep the Office Positive When the News Sucks

Maybe it’s snow on the horizon, road construction, a Facebook data breach, or the story of an abandoned dog, but when you hear bad news on your morning commute, you carry that dark cloud into the office. Not only is that negativity contagious, but it also has an effect on your per-formance. Listen, we know the news as of late …

08 May 2019

4 Ugly Truths Your Website Can’t Hide

Here at 8THIRTYFOUR, we LOVE what we do. We truly enjoy our work, and we enjoy the people we work with. We don’t work with assholes, and we don’t take on projects or clients we don’t believe in. Unfortunately, that’s not true for everyone. We’ve had plenty of meetings with companies that want to invest in their digital presence through …

03 May 2019

Test, Leverage and Integrate Your Digital Marketing

That’s right. We’re continuing our rant from earlier in the week. Avoid these digital marketing mistakes or just call us and we’ll take care of it. Oh, and if you haven’t thanked a digital person lately, do it. They keep your world up and running. That includes the person posting, optimizing, tagging and scheduling this blog. 1. SETTING IT & …

01 May 2019

Digital, Data, Conversions…Oh My!

Digital. Data. Conversions. These are some of our favorite words here at 8THIRTYFOUR (so are “dogs,” “wine,” and “heels,” but those aren’t as applicable to this blog). And what do those three (relevant) words have in common? Crushing it in the digital space. Digital marketing drives pretty much everything in both B2C and B2B markets, which means there are countless …

26 Apr 2019

Reputation Management: Why it Matters

Here’s a hard truth: your reputation can make or break your business or brand. In today’s world, if you’re not taking the time to manage and monitor your online reputation, you’re screwed. People love to speak their minds (that’s like…literally the point of social media), and without you to manage it, that can be murder on your business. Although you …

24 Apr 2019

Digital Marketing: The Center of Your Universe

We’re not exaggerating when we say, “digital marketing is everywhere.” It’s at the center of everything you do, whether you know it or not. How many times have you checked Instagram or Facebook today? How about that DSW email blast on their latest sale? Did you get a text alert about a charge on your credit card when you bought …

19 Apr 2019

You Can’t Escape Social Media

Maybe you’ve noticed it, maybe you haven’t. The latest trend in social media is apparently to not be on social media. Brands like Lush and even our favorite congresswoman are opting out and taking a break from social media platforms. (Side note: we find that super annoying. If you don’t care about social media, then why do you need …

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