5 quick wins for your business's Facebook page
I get it, you’re busy, and getting your business’s Facebook page up-and-running might be the last thing on your list of things to do today, but it shouldn’t be. More often than not consumers are finding businesses through their social media profiles, especially Facebook. The last thing you want is for someone’s first impression of your business to be a half ass Facebook page.
Here’s 5 quick wins for your Facebook page that you can implement today:
Optimize Your Facebook Page
You’re probably thinking, “what does optimize my Facebook page mean?” Don’t worry it’s not as complicated as it sounds. Optimizing your Facebook page is thoughtfully filling out ALL of the relevant sections on your Facebook page, such as the about section, services you offer, address, etc. Your customers may view your Facebook page before your website, and you want to make sure that customers are getting the accurate information.
Another important aspect of optimizing your page is making sure you’re taking advantage of the editing tabs option. Facebook allows you to pick and choose which of tabs you want shown on your page. Keep in mind, you should only leave the tabs that make sense for your business. For example, if you don’t sell products then you should remove the “shop” option.
Understand Your Audience
Once you have optimized your page, the next task is to make sure you understand your audience. Even if the information on your Facebook page is accurate and you post frequently, if you’re not targeting the correct audience, than this is all pointless.
Before you dive into creating content to post on your Facebook page, make sure you define audience personas. We recommend defining 3-5 personas that you think will best represent your target audience. And be specific. The more you understand your audience the better. Once you’ve defined these personas make sure everything you post correlates with these personas.
Rule of Thirds
Now that you’re ready to share some content, let’s talk about the rule of thirds. We recommend using the rule of thirds to spice up your content and avoid redundancy. The rule of thirds stands for …
- Self promotion– This one of pretty obvious. What do you sell or what services do you offer? This is where you share that information with your consumers. However, no one wants to hear you talk about yourself 24/7 hence why you need the next category as well.
- Industry News- As a business you want to stand out and establish yourself as a leader in the industry. Sharing industry articles from credible sources is a great way to switch up your content and to position yourself as a leader in the industry.
- Company News– This category is usually the most relatable to your audience, because people relate best to other people. Keep your audience informed on what’s happening in your company, share employee features, exciting news, or anything else that might be happening.
Create a Consistent, Posting Schedule
Posting on your Facebook page everyday may not fit into your schedule, and that’s ok. If that’s the case then you should look into social media management services (such as ourselves). But in all seriousness, you do not have to post to Facebook everyday, but make sure you’re posting 2-5 times per week.
Engaging with Influencers
What is an influencer?
An influencer is a key individual in your industry that you can engage with to help spread the word about your company.
Engaging with influencers is one of the most important parts of having a successful Facebook page. If you are being featured in a news segment, then tag the news station. If you’re attending a certain expo, then tag the company that’s putting on the event. It seems simple, but the point of social media is to create a conversion and if you aren’t tagging and engaging with people, then you’re missing the point.
Creating a strong Facebook page for your business doesn’t have to be complicated. Follow these five tips, and you’ll be well on your way to social success.